Australia is one of the most mobile phone-centric societies in the world, with almost 15 million mobile phone subscribers in a population of 19 million. Even at this level of adoption subscriber numbers continue to grow strongly.

Enhanced mobile network capabilities and advances in handset technology have contributed to these mobile users increasingly becoming mobile consumers of wireless data services. In Australia in 1998, traditional voice-based services contributed ninety-nine times more revenue to carriers than did data services. In 2002, the ratio had fallen to a little over twelve times, with no sign of slowing. In the Asia-Pacific region as a whole the value of the mobile content market is expected to more than double again by 2006.

Unplugged Visuals aims to capitalise on the growing consumer demand for mobile content by using its unique insight into the wireless market and technical knowledge to connect mobile consumers with engaging and entertaining content of their choice.

By doing so successfully, UV aspires to be the undisputed market leader in packaging, publishing and hosting consumer-focused wireless content in Australia, East Asia, the Indian sub-continent and West Coast USA.

In addition to consumers, UV also delivers added value to:
· Carriers
· Content Owners
· Advertisers
· Handset Manufacturers

The range of parties deriving value from UV's activities gives rise to a multitude of potential revenue streams.